I saw this article in Asian Hospitality today. I loved it and wanted to share. I couldn’t agree more that vacationing brings together families. As you know, I have gone on at least two-four weeks of family vacations a year growing up and those are definitely some of my most vivid memories I’ve ever had.
Family that vacays together stays together, says survey
Monday, July 08, 2013 – TRAVEL IS GOOD for you.
The bottom-line result of a survey by US Travel Association and Harris Interactive is the family vacation creates happy memories, fosters togetherness and recharges people so they regain their creativity and motivation.
In a day when many workers are not using their allotted vacation benefits because of a heavy workload, the USTA’s Travel Effect campaign aims to change that by highlighting the health, wellness and relationship-building benefits of travel.
A recent Best Western Vacation Citation survey conducted with Wakefield Research found that more than half of US travelers expect to leave unused vacation days on the table in 2013 and even when they do take the time to travel, struggle to leave the stress of work at the office.
The Travel Effect targets three audiences: consumers, business leaders and policy makers, says Gary Oster, senior vice president, USTA. “We tell stories, different stories, about why travel is associated with health and wellness, deepens and improves relationships, personal development and education – whether it is kids becoming more curious or adults learning something new. This is well-done research that will continue for years that shows without question why travel matters.
“We assumed there would be a connection between memories and vacations, but it was surprising to learn that some of people’s most vivid childhood memories are of family vacations that happened when they were as young as 5,” said Regina Corso of Harris Interactive, who conducted the poll of more than 2,500 adults and 1,100 youth for the USTA.
The survey, “Family Vacations Create Lasting Memories,” explores the vacation habits of American families and how memories from family vacations are valued, captured and shared. Harris Interactive conducted the online survey in December 2012 on behalf of the U.S. Travel Association. The survey included 2,531 adults and 1,130 youth ages 8-18.
Family Vacation Memories Last a Lifetime
American adults report that memories formed during family vacations taken in their childhood remain vivid well into adulthood. These memories are treasured and shared with younger generations, as parents tell stories about them to their children.
Adults remember vacations from a young age: the majority of adults surveyed (62 percent) say their earliest memories were of family vacations taken when they were between ages 5 and 10.
Half (49 percent) of adults describe their memories of childhood family vacations as “very vivid.” These memories are significantly stronger than their memories of school events or birthday celebrations (34 percent and 31 percent).
Travel experiences are not only remembered, but also passed on to younger generations: 77 percent of youth respondents report that their parents have told them stories about their childhood family vacations.
Parents Plan Family Vacations To Create Memories
Parents participating in the survey reported that they plan family vacations to provide their children with experiences they will remember for years to come.
Three in every four (76 percent) parents believe that family vacations are worth the time and money because they “give my child experiences that they will remember years down the road.”
Similarly, 75 percent of parents indicated that the cost and time are justified because the memories created from family vacations are “priceless.”
In many cases, parents want to provide their children with the kinds of experiences and memories they have from their own childhoods.
Parents with children under 18 are far more likely to model vacations after those they took during their own childhoods than adults without children (46 percent vs. 28 percent). More than half of parents surveyed (55 percent) reported that “I have fond memories of vacations that I took as a child, and I want to create similar experiences for my family.”
Youth participants in the survey strongly agreed that:
· They get to see and do new things on family vacations that they’ll remember for a long time (64 percent);
· Vacations bring their family closer together (53 percent);
· Memorable things happen on family vacations that their family talks about even after they return home (47 percent); and
· Some of their best memories are of things that they did during a family vacation (49 percent).
The Value Of Including Grandparents On Family Vacations
While slightly less than half (49 percent) of adults believe strongly that family vacations are worthwhile because they provide opportunities for multiple generations to come together, children are very enthusiastic when it comes to traveling with their grandparents.
Children who traveled with their grandparents on family vacations reported that they get to spend quality time with their grandparents (78 percent), they feel closer to their grandparents (60 percent) and they like to remember stories about what they did with their grandparents after they return home (65 percent).
“These new research findings should encourage parents to plan family trips this spring break and summer as a way to strengthen family bonds for generations,” said Roger Dow, U.S. Travel’s president and CEO. “Families that take time to travel together will have stories to share for years to come.”